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Sample marketing hats

The Different Hats of Marketing

What marketing hats do you wear? People have different perceptions about how to grow their business. The hats they wear have a lot to do with that perception, the stage of business growth, and their effectiveness in growing their business. These hats include the advertiser hat, the shoestring marketing hat, the do-it-yourself hat, Santa’s hat,…

Express Yourself! Branding that Brings Out Your Creative Expression

Branding can be fun and bring out your creative expression. You make impressions when you express yourself. Whether your expression is through a text message or email, in how we dress or with our body language, people are thinking something about you. Just like you express yourself as an individual, that expression carries over into…

When Reputation Management Goes Wrong

Reputation Management is the action taken to influence and control one’s reputation. With modern technology, action is increasingly necessary online to respond to negative comments and protect a company’s image. It involves taking steps such as protecting against a fake account that creates a bad image. It also involves addressing negative comments to neutralize or…

Does Your Social Media Marketing Use Relatable Content?

Using relatable content in your marketing is important for a successful social media campaign. Your marketing must be authentic to be relatable, it must be able to connect your message, and it must resonate with your target audience in a way that has meaning and provides interest. In addition, it must contain content that your…

Your Marketing Materials are a Reflection of Your Brand

Your brand is shown in your marketing materials: printed postcards, brochures, advertisements, website, social media, etc. But is it showing your prospects what you want them to see? The image you project and the way you handle yourself become your brand whether you realize it or not. It’s important to take time to think about…

Making Time for Digital Marketing

Making time for digital marketing is not always easy. Time management is something many of us struggle with. For digital marketing, it’s important to have a plan and be consistent in providing fresh content. It’s not often that a digital marketer will talk about time management but simply put, the work can be time intensive.…

Is Your Website Due for an Update?

Companies with the best marketing update their website regularly with fresh content for optimum results. While there are no rules for how often you should update, in this fast-paced world, new technology is putting demands on the pace of everything, including your website. Your potential customers are used to searching the web and seeing hundreds of…

Marketing Trends to Grow Your Business

Are you using new marketing trends to grow your business? It is standard practice to review your annual goals for how you want to grow your business. Update your goals based on old trends that are no longer valid and new trends that are necessary to optimize growth. You should act on some marketing trends…

Using Content to Grow Your Business on Social Media

What content are you sharing? If you want to use content on social media to grow your business, there are numerous ways to do so. Your content can encompass anything you want to share about your company, products, and services. It can also be relative information that you think can help inform, educate, engage, or…