Tag: branding

Express Yourself! Branding that Brings Out Your Creative Expression

Branding can be fun and bring out your creative expression. You make impressions when you express yourself. Whether your expression is through a text message or email, in how we dress or with our body language, people are thinking something about you. Just like you express yourself as an individual, that expression carries over into…

When Reputation Management Goes Wrong

Reputation Management is the action taken to influence and control one’s reputation. With modern technology, action is increasingly necessary online to respond to negative comments and protect a company’s image. It involves taking steps such as protecting against a fake account that creates a bad image. It also involves addressing negative comments to neutralize or…

Your Marketing Materials are a Reflection of Your Brand

Your brand is shown in your marketing materials: printed postcards, brochures, advertisements, website, social media, etc. But is it showing your prospects what you want them to see? The image you project and the way you handle yourself become your brand whether you realize it or not. It’s important to take time to think about…